David and I have been shopping for rings, so I have been getting lots of wedding band and engagement ring follow-up emails. Most of these ads are focused entirely on brides — reflecting the reality of the wedding industry I know — but certainly not at all helpful or appealing to me. Most barely acknowledge the existence of men and none were thoughtful, or proactive enough to consider two brides or two grooms…until now.
This ad is A W E S O M E ! It arrived this morning from Blue Nile.
Thank you Blue Nile for your inclusive advertising! Made our day here at Taylor Street.
We will shop your store and encourage modern couples to do the same.